The ‘No Photoshop’ or ‘Photoshop Free’ campaigns are a success story gone viral.
In 2014, Rappreséntati launched the first images of ‘natural beauty’ in Italy.
Woz was the first shoe brand to have taken the marketing and communication strategy of Rappreséntati on board.
The No Photoshop logo is used by clients who choose this type of campaign and intend to immediately publish images.
The first publication in Italy came out in the magazine Gioia in 2014 and the last one was in Vanity Fair in June 2015.
No Photoshop communication and images represent a new language of unfiltered and unmanipulated messages.
Storytelling and real-life images are closer to reality and everyday situations.
We have no dislike of Photoshop since we also use it in our studio but we are simply looking for an alternative in order to keep up with the times.
Please follow these links for a better idea of how the idea can be interpreted:
Publication Grazia 14 April 2015